GE DIGITAL
Wouldn’t have guessed this would be one of my favorite projects to date. In this copywriter heavy team, I was the junior, responsible for social copy, at first. But I turned out to have an affinity for the material, killed the research, and contributed to the hero vid, while later taking the lead on ebooks and white papers.
This subsidiary of General Electric helps utility companies maintain power grids for way less money. This new platform needed eyes on it. It was a wild success. The moment our first batch of content went out, the client grew our scope.
