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GE Digital (B2B)

GE DIGITAL

General Electric created a platform that leverages AI and machine learning to help utility companies care for their grid, for less money. The few companies that had it were in love, but the rest of the industry knew diddly. First, we created a consistent voice, look, and feel. Then, after producing a hero video, we posted on social to drive to their website, where we had long-form educational materials waiting.