BEYOND MEAT
Saving the planet won’t be easy. Actually, scratch that, it’s gonna be easy and it’s gonna be tasty.
Snapchat Game: Challenge your friends to an eating contest. Winner saves the world!
Activation: On May 28th, National Burger Day, America will be served lunch by Beyond Meat. BM burger trucks appear around busy city centers. We take over digital boards, spreading the message of how to save the world by eating our plant-based meat. QR codes on wrappers link back to an offer for another free meal.
Question: Who said, ‘there’s no such thing as a free lunch?’
Answer: Not us, come on over.